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  • Experience Salisbury

Engaging & optimised content

Content marketing is not selling, it’s engaging with your audience to attract customers, raise brand awareness & influence behaviour. Content is being created at such a huge scale that even great content can be lost in the noise on the web today. That’s why content needs to be unique, compelling and have a true purpose. 

We craft content with a clear purpose, not just to fill a page. We’re also agile and versatile enough to embrace a wide range of content tasks, too, allowing those creative juices to flow.

Content strategies

Strategic

We create and share a cloud-based content calendar - allowing all stakeholders to clearly see the content output schedule, content-type & distribution channels – this maintains alignment and prepares you to keep one step ahead of the competition.

Creative

We spend the time to grasp your values, culture and targets - allowing our team to be qualified to represent your brand via the creation of entertaining, informative & memorable content.

Search-optimised

Working with our in-house SEO & Social teams, we will create a bank of evergreen content assets that work harder for you - reflecting user demand and by being found via search and social channels.

Test and Learn

Through a combination of analytics and user feedback, we will quickly identify what content engages and leads more prospects through to ultimately converting. 

Time & Location

Using ad scheduling and geo-targeting, we can reach customers in the right place at the right time: UK-wide and globally and determining the optimum time and place for your content.

Third party CRM

We also have a wealth of experience in leveraging the power of CRM platforms such as HubSpot, Eloqua and Pardot – leading to further and longer-term customer engagement.

Never 
underestimate 
the 
importance 
of 
great 
content 
– 
what 
customers 
read 
when 
they 
land 
on 
your 
website 
leaves 
a 
lasting 
impression, 
so 
make 
it 
a 
good 
one. 
The 
power 
of 
the 
written 
word 
remains 
as 
influential 
today 
as 
ever. 

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