Services

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    Our AI SEO Services

    The digital landscape has shifted from ranking to answering. Our AI-SEO service is offered as an extension of our traditional SEO expertise – combining Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). This ensures your brand isn’t just found but cited as the definitive source of truth by AI models (Large Language Models) including Gemini, ChatGPT & Claude - growing your authority, awareness & market share. 

    What is AI SEO? (AEO, GEO & Beyond)

    AI SEO refers to the practice of optimising your website and content so that it is understood, trusted and cited by AI-powered platforms - including Google's AI Overviews, ChatGPT, Perplexity, Microsoft Copilot & more.

    Our new standard of search

    • Traditional SEO: The foundation - ensuring your site is fast, crawlable & authoritative so search engines can find you.
    • AEO (Answer Engine Optimisation): The "Voice & Assistant" layer – structuring your on-site data so Siri, Alexa, and ChatGPT can give a snappy, direct answer.
    • GEO (Generative Engine Optimisation): The "Summary" layer – ensuring that when Google’s AI Overviews or Perplexity synthesise a topic, your brand is the one they quote and link to as the expert
    diagram explaining seo, aeo, and geo layouts in search engines and devices

      Our Integrated Approach to Modern Search

      AI Visibility Audit

      We assess your current presence across AI platforms identifying where you appear, where you're missing, and what's holding your brand back. This sets the foundation of  your future AI SEO success.

      Prompt Research

      We conduct in-depth Prompt Research, using the latest technologies, to figure out what your ideal customers are asking AI Models. We then implement that research into on-site content to ensure your brand is showing up for the right questions.

      Technical AI Readiness 

      LLM crawlers work differently from Googlebot. We ensure your site is accessible, indexable and interpretable by AI systems by covering llms.txt, semantic HTML, site speed, Core Web Vitals and more. 

      AEO Content Strategy

      Answer Engine Optimisation starts with understanding what your audience is asking - and then building content that answers those questions so clearly and authoritatively that AI platforms choose to cite you.

      GEO: Generative Engine Optimisation 

      We structure and optimise your content, metadata and schema so that large language models can interpret, trust and reference your brand within AI-generated responses. 

      Structured Data & Schema Markup 

      From FAQPage to Organization and Product schema, we implement the structured data that helps AI systems understand exactly what your brand offers, helping it get surfaced in the right context. 

      E-E-A-T & Authority Building 

      Experience, Expertise, Authoritativeness and Trustworthiness are the currency of AI citations. We build the on-site and off-site signals that make AI platforms trust your brand enough to recommend it.

      AI Search Monitoring & Reporting 

      We track how and where your brand appears in AI-generated answers, monitor brand mentions across LLMs, and report on the metrics that matter, making it easy for you to see the commercial impact of your AI SEO investment.

      Traditional SEO

      AI visibility is built on great SEO. Our work always integrates keyword strategy, on-page optimisation, technical health and link building, ensuring your site has a strong base for any AI-SEO work we carry out

      Why Partner With Us?

      As with all digital marketing activity, AI-SEO includes monthly performance monitoring reports & recommendations against KPIs agreed with you.

      Typical AI-SEO KPIs include:

      • Establish Baselines: we use industry-leading software to identify current featured snippet dominance and brand citations in AI overviews (Gemini, Perplexity)
      • Define Success: we set measurable targets for AEO e.g. 10–15% month-on-month increase in Position Zero results
      • Monitor Accountability: we track GEO by measuring how often your brand is cited as a source of truth in conversational AI responses
      • Monthly Iteration: we review KPIs with your team to refine on-page UX and schema, driving continuous improvement
         

      We provide a sustainable, best-practice foundation for your long-term digital ambitions - ensuring your technical build and AI-SEO marketing strategy work in tandem to build your brand, engagement & conversions.

      "Traditional SEO got you to the top of the page; AI SEO gets you inside the conversation. By blending AEO and GEO, we aren't just ranking your website, we’re making your brand the only answer AI needs to give."

      Learn more about how search is changing and the impact AI is having

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